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Building backlinks to your website has long been a large part of online marketing. In fact, it is probably the single most important thing that you should focus on when you are first getting started in internet marketing. If you want to get your online business to the next level, then building backlinks can be the beginning of an excellent business plan. Links are what provide your site with authority - they allow your site to be included in the "people might find this useful"this is an informative site" category. The idea is to generate a tremendous amount of backlinks and the ultimate goal is to have a high quality site ranking in the search engines, thereby making it easier for your website to draw traffic. There are many different types of backlinks and each has its own specific purpose when it comes to search engine optimization. Some of these are as follows: For anyone who is just starting out in online marketing and building backlinks, it's worth taking a moment to understand the differences between these types of backlinks. This can make a huge difference in your online marketing and, ultimately, how your website gets ranked. There is always a chance that a link can be made irrelevant by a "good thing". For example, if a site you want to backlink to take down some links, it may take down your backlink too. Although this does not happen all the time, this is still a huge problem. Therefore, when creating backlinks, you need to take your time and make sure that you are safe from any kind of attack on your backlinks. Another reason to take your time when creating backlinks is that search engines use SEO to improve their rankings. In other words, SEO is how the search engines like to classify and rank websites. Search engine optimization uses keywords to find your website by analyzing what it is about. An example of SEO would be "Florida home insurance". Instead of writing something that is just a general phrase such as "home insurance", you could create a page that is about insurance policies in Florida and get listed. Now, instead of writing another page that does not have anything to do with insurance, you could include a link in your title and description. You are basically telling the search engines exactly what you are talking about. This is how to make sure that you are getting your backlinks from good sites that you want to encourage to link to your site. There are two ways that you can use when creating your links, either use the Google method of submitting your link directly to the search engine itself or you can create a page within your website. Using the Google method is a great way to get started with backlinks, because you can submit your link directly to Google. By doing this, your link will be placed in the search results and it will also help your rankings because the site that you submitted your link to will also be included in the list of sites where people can find relevant information. In a nutshell, you can see how important it is to understand what SEO is and how it can help you boost your backlinks and start building your online business.